:24:01
has just won the $25,000
Maxford House New Slogan contest.
:24:05
He and he alone was chosen winner
over millions of contestants.
:24:09
And I say that is reason enough
for rejoicing.
:24:13
Well, I should say it is.
:24:15
(Laughter)
:24:17
If you'll kindly get down off my furniture,
I'd like to congratulate you, Mr...
:24:22
Jimmy.
:24:28
- Well, more power to you.
- Thank you, sir.
:24:30
I suppose I'll have to hire you back
on a fat increase.
:24:33
I don't think that will be necessary,
Mr Baxter.
:24:36
I've always liked it here and...
Oh, I guess a raise would come in handy.
:24:41
(Laughter)
:24:42
And you really won
the Maxford House contest, eh?
:24:45
- That's what the telegram said.
- They wanted a new slogan?
:24:48
- Yes, sir.
- It's about time they changed the old one.
:24:51
- (Laughter)
- What was your slogan?
:24:53
"If you don't sleep at nights,
it isn't the coffee, it's the bunk."
:24:57
Do you get it? It's a play on words.
It means if you don't sleep at night...
:25:01
- But coffee keeps you awake.
- No, no, no, sir.
:25:04
- This scientist...
- It's a clever idea just the same.
:25:07
It isn't the coffee, it's the bunk.
:25:11
That ought to be good
for the whole industry.
:25:14
Did you get any ideas for Baxter and Sons
:25:17
while you were inventing slogans
for competitors?
:25:19
- We make coffee too, you know.
- I certainly did, Mr Baxter.
:25:23
I've been trying to tell them
to the advertising department.
:25:26
I've been down there
about a thousand times.
:25:29
You see, we don't advertise enough.
:25:32
How would you like
to come and tell me a few of these ideas?
:25:36
- Yes, sir.
- Oh, Jimmy.
:25:37
(Mr Baxter) You can come too, my dear.
:25:40
Then I'd put out a secondary brand
to catch the in-between trade.
:25:44
Say, uh..."Waterbury's. It's the berries."
:25:48
- What do you mean, Waterbury...
- Let him go on.
:25:51
Because if Baxter's is the best,
we've got to charge more for it.
:25:54
We've got to have a slogan. Word of mouth
is OK if you've got the right words.
:25:58
Make a note of that, Miss Pettypass.