:50:04
I think, if they're big enough,
they're old enough.
:50:12
But, now, seriously, Dr. Manning.
:50:15
Don't you feel that the laws
governing this whole matter...
:50:18
- ... are very outmoded?
- lf you mean...
:50:20
Of course, Ilka.
:50:22
Most of them were written
too long ago.
:50:24
And by men.
:50:33
Then, of course, there is the whole
question of the parents' consent.
:50:38
To do what?
:50:44
- May I just read...?
- I'm terribly sorry. Our time is up.
:50:47
Good night, and thank you
so much, Dr. Manning.
:50:51
This is Ilka Chase saying
good night.
:50:56
- Give me a double.
- A double what?
:50:59
A double anything.
What do I care?
:51:04
Anybody suggested to me
that this Gladys Glover thing...
:51:07
...was gonna mushroom like this,
I wouldn't have believed it.
:51:10
That's just the point.
:51:11
We're more or less responsible
for starting the whole promotion.
:51:15
- So why don't we get the benefit of it?
- What's the angle?
:51:21
The average American girl.
:51:27
There's a lot of penetration there.
:51:28
Something the customer
can identify with.
:51:31
Right. It's a whole new approach
to the endorsement angle.
:51:35
Who endorses products now?
:51:37
Movie stars, opera singers,
debutantes, six-day bicycle riders.
:51:40
The whole thing's been done to death.
:51:43
How's this?
:51:45
"Stars use it. Celebrities too.
:51:48
But more important...
:51:50
...it's the favorite of average American
girls such as Miss Gladys Glover."
:51:55
- I don't think she's so average.
- Why not?
:51:57
- Because she's unusual.
- That's what you don't seem to realize.