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1:23:01
something that happens
justifies the music that goes with it.

1:23:05
The bang of the hammer
in syncopation with the music

1:23:08
sort of justifies the music with the action.
1:23:27
Italian Western heroes like to strike
matches on any available surface.

1:23:32
Whether it's chin, the boot
of a hanging man, or a piece of metal.

1:23:36
These matches strike on anything.
And it's part of the cool of the hero.

1:23:40
He's actually smoking in this sequence,
which is quite unusual.

1:23:44
You strike your match on any surface.
It's a cool thing to do in the 1960s.

1:23:50
Even on your teeth sometimes, in some
Italian Westerns. Which must hurt.

1:24:04
So the coffin maker calls him Joe.
1:24:06
Now, is that his name, or is it
an all-purpose name, like John Doe?

1:24:11
Joe, GI Joe. An American
is called Joe in a Mexican setting.

1:24:17
Is it everyman? No one's quite sure.
1:24:19
It is quite clear, though,
that he did have a name in this film,

1:24:22
and that the United Artists publicists who
turned him into the man with no name

1:24:27
and expunged all references to his name
in the soundtrack, as far as they could,

1:24:33
is an example of a marketing department
inventing the name of the lead character.

1:24:38
Or rather, the no name of the lead
character. Unusual in modern cinema.

1:24:43
The man with no name.
1:24:55
Running gag. The coffin maker's
the only person making money.

1:24:58
Since Eastwood's arrived
there's a high mortality rate.


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