:14:02
A series about a bunch
of bank-robbing guerrillas?
:14:07
What will we call it,
the "Mao Tse-Tung Hour"?
:14:10
Why not?
:14:11
They've got "Strike Force,"
"Task Force," "SWAT."
:14:13
Why not Che Guevara
and his own little "Mod Squad"?
:14:17
I sent you all a concept analysis report
yesterday. Did any of you read it?
:14:22
Well, in a nutshell it said...
:14:25
"The American people
are turning sullen."
:14:27
They've been clobbered on all sides
by Vietnam, Watergate, inflation.
:14:31
They've turned off, shot up, fucked
themselves limp, and nothing helps.
:14:34
So this concept analysis report
concludes...
:14:37
the American people want somebody
to articulate their rage for them.
:14:42
I've told you since I took this job
six months ago that I want angry shows.
:14:47
I don't want conventional programming.
:14:49
I want counterculture.
I want antiestablishment.
:14:55
I don't want to play butch boss
with you people...
:14:59
but when I took over
this department...
:15:01
it had the worst programming record
in television history.
:15:03
This network hasn't one show
in the top 20.
:15:06
This network is an industry joke.
:15:08
We better start putting together
one winner for next September.
:15:11
I want a show developed...
:15:13
based on the activities
of a terrorist group.
:15:17
"Joseph Stalin and His Merry Band
of Bolsheviks."
:15:19
I want ideas from you.
That is what you're paid for.
:15:22
By the way, the next time I send
an audience research report around...
:15:26
you'd better read it,
or I'll sack the lot of you.
:15:28
Is that clear?
:15:30
I'll be on the coast in four weeks. Can
you set up a meeting with Laureen Hobbs?
:15:36
The business of management
is management.
:15:39
At the time CCA took control,
the UBS TV network was foundering...
:15:43
with less than seven percent
of national television revenues...
:15:46
most network programs being sold
at station rates.
:15:49
I am pleased to announce I am submitting
to the board of directors a plan...
:15:52
for the coordination
of the main profit centers...
:15:55
and with the specific intention
of making each division...
:15:58
more responsive to management.