1:48:12
Mr. Jensen was unhappy at the idea
of taking Howard Beale off the air.
1:48:18
Mr. Jensen thinks Howard Beale
is bringing...
1:48:20
a very important message
to the American people.
1:48:26
So he wants Howard Beale on the air,
and he wants him kept on.
1:48:31
Mr. Jensen feels we're too catastrophic
in our thinking.
1:48:34
I argued that television
was a volatile industry...
1:48:37
in which success and failure
were determined week by week.
1:48:41
Mr. Jensen said he did not like
volatile industries...
1:48:44
and suggested with a certain
sinister silkiness...
1:48:49
that volatility in business
usually reflected bad management.
1:48:54
He didn't really care if Howard Beale
was the number one show or the 50th.
1:48:57
He didn't really care
if the Beale show lost money.
1:49:00
He wants Howard Beale on the air...
1:49:03
and he wants him kept on.
1:49:05
I would describe his position on this
as inflexible.
1:49:11
Where does that put us, Diana?
1:49:14
That puts us in the shithouse.
That's where that puts us.
1:49:20
Do you want me to go through this?
1:49:24
The Beale show Q score
is down to 33.
1:49:28
Most of this loss occurred in the child
and teen and 18-34 categories...
1:49:32
which were our key core markets.
1:49:36
It's the AR department's carefully
considered judgment, and mine...
1:49:38
that if we get rid of Beale, we should
maintain a respectable share...
1:49:43
with a comparable Q level.
1:49:45
The other show segments, Sybil the
Soothsayer, Jim Webbing, Vox Populi...
1:49:49
have all developed
their own audiences.
1:49:52
Our AR reports show that it is Beale
that is the destructive force here.
1:49:57
Minimally, we're talking about...
1:49:59
a ten-point differential in shares.