:41:01
Every region of the country was sampled.
:41:04
The focus testing... showed a solid base...
:41:08
..in the 9- to 11-year-old bracket,...
:41:12
..with a possible carry-over
into the 12-year-olds.
:41:15
When you consider that
Gobots and Transformers poll...
:41:19
-..37 per cent market share,...
- I'm sorry.
:41:22
..and that we are targeting
the same area,...
:41:25
..I think that we should see
one quarter of that.
:41:28
And that is one fifth of the total revenue
from all of last year.
:41:35
- Excellent, Paul.
- Thank you, thank you, thank you.
:41:38
- Any questions?
- Not for me.
:41:43
Yes?
:41:46
- Yes?
- I don't get it.
:41:51
What exactly... don't you get?
:41:54
It turns from a building into
a robot, right?
:41:58
Precisely.
:42:02
Well, what's fun about that?
:42:06
Well, if you'd read
your industry breakdown,...
:42:08
..you'd see that our success
in the action-figure area...
:42:11
..has climbed from 27 per cent to 45 per cent
in the last two years.
:42:16
There, that might help.
:42:20
Oh.
:42:25
- Yes?
- I-I... I still don't get it.
:42:29
What?
:42:31
- What don't you get, Josh?
- Well...
:42:34
There's a million robots
that turn into something.
:42:37
This is a building that turns into a robot.
What's fun about playing with that?
:42:41
- This is a skyscraper.
- Well, couldn't it be, like,...
:42:44
..a robot that turns into... into something -
like a... like a bug or something?
:42:49
- A bug?
- Yeah.
:42:51
Like a big, prehistoric insect with claws...
:42:53
- ..that could pick up a car and crush it.
- In teresting.
:42:57
- A prehistoric Transformer?
- In teresting!
:42:59
- Gentlemen...
- The robot turns into a bug?