:57:23
John. Bagley.
I want to see you.
:57:27
No, no. Just a couple of fuses blew.
Stitches coming out in a week.
:57:31
Listen, we've got to talk
about this pimple cream.
:57:34
Yeah, I know he has.
Forget the problems.
:57:38
I'll take care of the problems.
They're gonna love waiting for it.
:57:42
It's a massacre.
:57:44
But I've gotta warn you,
at first it might sound ridiculous.
:57:48
It's radical
and not without its risks,
:57:51
but I'm certain
I can pull it off.
:57:53
And what it is
is Lawrence of Arabia...
:57:57
in a little town called Aqaba.
:58:00
The last thing they expected
was for Lawrence...
:58:03
to come roaring across
the desert and attack them from behind.
:58:05
It seemed impossible.
And because it was impossible,
:58:08
all their defenses
faced the wrong way.
:58:11
And that's how I want to sell
this pimple cream.
:58:14
I want to come in from behind
where they least expect me,
:58:17
just like Lawrence of Arabia.
:58:19
:58:22
Now. As I see it...
:58:25
we've gotta forget this
for at least three months.
:58:28
I estimate that as
the very minimum we need...
:58:31
to create the ravenous
market I'm after.
:58:33
- And how are you gonna do that?
- By glamorizing boils.
:58:37
- Glamorize them?
- That's right. Make them fashionable.
:58:41
I want to encourage every kid
to take pride in his breakouts.
:58:44
I want to sell them the idea
that boils are beautiful.
:58:48
If I can do that, I can treble
the market at a minimum.
:58:51
If you want to sell 'em bombs,
you've got to sell 'em fear.
:58:54
If you want to sell this pimple
cream. You've got to encourage pimples.
:58:57
How?