:03:00
With snack foods, you have to drill,
drill, drill that target audience
:03:07
until they're consuming your product
because they can't escape it.
:03:11
Did you check with Research
on that Nabisco cracker?
:03:15
- Yes.
- Positioned and ready to go.
:03:19
Where's your partner? Haven't seen
that little Englishman in a week.
:03:26
- We're a tad behind, sir.
- I want everything tomorrow.
:03:31
I think you know
how seriously I mean that.
:03:38
Mr Bachman! Mr Bachman...
:03:42
Steve, I need your signature...
:03:44
- You!
- Mr Bachman...
:03:49
You're in deep shit.
:03:56
Excuse me.
:03:58
You don't have a thing, do you?
What is going on here?
:04:04
- Writer's block?
- No, Emory.
:04:07
That happens to authors
after 80 or 100 years
:04:11
of writing complicated novels.
:04:14
You write slogans that
go next to pictures in magazines.
:04:18
- Nobody runs out of those.
- It's more complicated than that.
:04:22
Ads may be a more vital stimulus
than we realise.
:04:26
Can I see the Chrysler proofs?
:04:29
How much can you say about a Chrysler
and still be honest?
:04:34
Nobody cares about Lee lacocca.
:04:37
He's like an annoying relative
who keeps coming over to eat.
:04:42
- He runs the company!
- I don't even like Chryslers.
:04:47
They're not sporty. The people
who drive them don't look normal.
:04:52
Let's face it, Steve.
You and I lie for a living.
:04:57
It's not easy for me
to digest that any more.