1:10:00
clearly misstated what is common
language within the company.
1:10:04
We are in
the nicotine delivery business.
1:10:07
And that's what
cigarettes are for.
1:10:09
Delivery device for nicotine.
1:10:11
A delivery device
for nicotine.
1:10:13
Put it in your mouth, light it up
and you're going to get your fix.
1:10:16
- You're gonna get your fix.
- You're saying that
Brown &Williamson...
1:10:20
manipulates and adjusts
the nicotine fix...
1:10:23
not by artificially
adding nicotine,
1:10:25
but by enhancing
the effect of nicotine...
1:10:28
through the use
of chemical elements such as ammonia.
1:10:32
The process is known
as impact boosting.
1:10:35
While not spiking nicotine,
1:10:38
they clearly manipulate it.
1:10:40
There is extensive use of this
technology, known as ammonia chemistry.
1:10:45
It allows for the nicotine to be
more rapidly absorbed in the lung...
1:10:48
and therefore affect the brain
and central nervous system.
1:10:55
The straw that broke the camel's
back for me and really put me
in trouble with Sandefur...
1:10:58
was a compound called coumarin.
1:11:01
When I came on board
at B&,
1:11:03
they had tried to transition
from coumarin to a similar flavor...
1:11:08
that would give the same taste
and had been unsuccessful.
1:11:11
I wanted it out immediately.
I was told...
1:11:15
that it would effect sales, so
I should mind my own business.
1:11:19
I constructed a memo to Mr. Sandefur
indicating I could not in conscience...
1:11:22
continue with coumarin
in a product that we now knew--
1:11:24
we had documentation-- was similar to
coumadin, a lung-specific carcinogen.
1:11:29
And you sent the document
forward to Sandefur?
1:11:31
I sent the document
forward to Sandefur.
1:11:33
I was told that we would
continue to work on a substitute.
1:11:37
We weren't going to remove it
as it would impact sales
and that that was his decision.
1:11:40
[Wallace] ln other words,
you are charging Sandefur...
1:11:43
and Brown &Williamson...
1:11:45
with ignoring health
considerations consciously?
1:11:50
- Most certainly.
- And on March 24,
1:11:52
Thomas Sandefur,
C.E.O. of Brown &Williamson,
1:11:56
had you fired.