:10:01
Now, get up there already,
so we can break out the bubbly.
:10:04
- Don't wait up.
- [ Both ] Don't wait up.
:10:07
- He's so adorable.
- He says the cutest things.
:10:12
Boy.
:10:16
Sorry, buddy. I was in the board
meeting that would never end.
:10:19
- Have you been here long ?
- A couple minutes. That's all.
:10:21
Jess, can I get a cup of decaf
and a couple Tylenol?
:10:24
And see if we got any Echinacea.
And I need some club soda.
:10:27
I got something on my tie.
Know what ?Just get me another tie.
:10:31
I saw the mock-ups you did for
Johnny Walker. They're fantastic.
:10:35
Oh, that's my job, Dan.
:10:38
So, you know l'm not great
at making speeches,
:10:40
especially when I haven't
got you to write them for me.
:10:43
So, I'll do my best. I've been
in this racket over 30 years.
:10:47
Let me tell you something,
it doesn't get any easier.
:10:49
As a matter of fact,
it gets harder and harder.
:10:52
The '80s
were our glory days.
:10:54
They were all about
alcohol, tobacco and cars.
:10:57
I felt like
I was on top of my game.
:10:59
And then in the '90s, men stopped
dominating how dollars were spent,
:11:03
and we lost our compass.
:11:05
Women between 16 and 24 are
the fastest-growing consumer group.
:11:11
Girls who were born in the mid-'80s
control our advertising dollars.
:11:15
Sorry. No Echinacea.
Hi, Nick.
:11:18
- Hey.
- Red or lavender?
:11:20
Red. No, no, lavender.
That'sgood.
:11:23
Lavender's good. While we've been
shooting beer commercials...
:11:27
with the Swedish bikini team,
the industry has been transformed.
:11:30
We were the agency in town
ten years ago.
:11:33
Now we're struggling
to be third.
:11:36
lf we don't evolve and think
beyond our naturalability,
:11:39
we're gonna go down.
:11:42
''Think beyond our natural -''
I'm not quite clear what you mean.
:11:46
What do you know
about Darcy McGuire ?
:11:48
Oh, hey, l heard on the whisper
she just left B.B.D. & O.
:11:51
I never met the woman, but
I hear she's a real man-eater.
:11:54
She won that Cleo last year we
should have won for the add about--
:11:57
Oh, yeah, right.
That was her ? I forgot about that.