On the Line
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:01:07
Uh, Gibbons?
:01:09
I need you in here, please.
:01:12
HIGGINS: You've done
excellent work here...

:01:14
and now let me
ask you a question.

:01:16
What does Reebok stand for?
:01:18
Um, I believe the Reebok
is a type ofAfrican gazelle.

:01:21
[Loud whirring]
:01:24
No. Reebok stands
for credibility and prestige.

:01:30
We are going global.
:01:34
Wheatgrass?
:01:35
I'll pass.
:01:37
Reebok wants us to do...
:01:38
their female 'tweens
footwear campaign.

:01:41
-'Tweens?
-'Tweens, Gibbons--

:01:44
for females between their
adolescence and teen years.

:01:47
Get with it, Gibbons.
:01:48
Ohh. Jackie,
could you come in here, please?

:01:49
Mr. Higgins, this is such
a great opportunity for me.

:01:52
I don't know what to say.
:01:54
Well, then don't say anything.
I might change my mind.

:01:56
You wanted to see me?
:01:57
Yes. How's the Reebok campaign
coming along?

:01:59
Excellent, sir.
:02:00
I haven't completed the concept
yet, but I'm close.

:02:04
Well, you just got
a little bit closer.

:02:07
Gibbons here
is joining the creative team.

:02:10
Hmm.
:02:11
KEVIN: OK, Reebok.
:02:15
All right.
We have two baby chickens...

:02:19
and they're both wearing
Reeboks.

:02:22
One is going, "Ree."
The other is going, "Bok."

:02:26
Reebok, Reebok.
:02:28
That's moronic, moronic.
:02:31
-[Sighs]
-[Squeaks]

:02:34
-I got it.
-Imagine my excitement.

:02:36
Wait. OK. Picture this.
:02:38
You have girls at a party,
girls on the soccer field...

:02:42
girls at a concert...
:02:43
all wearing Reebok.
:02:45
And the tag line?
:02:47
For girls who choose to move.
:02:51
MAN SINGING: Yeah, baby
:02:53
What do you think?
:02:54
I think the wheatgrass...
:02:55
has finally gone
to Higgins's head...

:02:57
for putting you on the team.
:02:59
You liked it that much?

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