:25:37
In the mid-to-late '60s, movie
attendance was spiraling south.
:25:41
Outside of Paramount, a
cultural revolution was taking place.
:25:46
The brass at the studios didn't
know who to cater movies to.
:25:49
The old guard who wanted to see their
aging movie stars in lavish productions...
:25:54
...or the youth, who no one
seemed to understand.
:25:58
In the same year alone,
Paramount released Medium Cool...
:26:01
...a film catering to
the so-called youth market.
:26:05
And Paint Your Wagon,
a film that catered to no one.
:26:15
We were losing money every year
on big, extravagant productions.
:26:19
The board of directors were nervous.
We needed a picture to unite audiences.
:26:23
Like all good films, it needed
to start with a script.
:26:28
Well, we found it. Or should I say,
Miss MacGraw found it.
:26:32
A simple little film about
a boy and a girl falling in love.
:26:37
It was Love Story.
:26:39
I set up a lunch date with Love Story's
mentor and star, Miss MacGraw.
:26:45
Damn it, by the time dessert was served,
I would've made the phone book with her.
:26:50
Do you think she got to me? I can tell
you this, I sure in hell didn't get to her.
:26:56
She kept on digging into me.
Oh, and she was loving it.
:26:59
She keeps on interjecting, all during
the lunch, how much in love she was.