1:15:02
It's just for a while, right?
1:15:04
Then you're going to come back
and do Daddy Day Care again.
1:15:09
No, this is from now on.
1:15:12
Daddy Day Care,
we're not doing that anymore, Ben.
1:15:17
Let me explain it to you like this:
1:15:19
If Daddy does this, I can get money for us.
1:15:22
And I can use that money
to take care of the house and to buy food...
1:15:26
and clothes and toys for you to play with.
1:15:29
I'll sell all my toys.
1:15:32
Why you want to sell all your toys?
1:15:34
If I don't have toys, we don't need money,
and you can stay with me.
1:15:42
I wish it was that simple, Ben.
1:15:47
The development department will have
the first samples ready by next week.
1:15:51
Okay, let's kick it around.
1:15:53
What do you think of
when you think of cotton candy?
1:15:56
- Clowns.
- Chocolate.
1:16:00
Cavities.
1:16:02
Hyperactivity, cavities, and dentist bills.
That's what I...
1:16:05
I've been to the other side
and I've seen firsthand.
1:16:08
When kids eat this stuff, they crash down
so hard they need an air bag.
1:16:12
You know what
the ingredients are to these balls?
1:16:14
- Puffs.
- They're "puffs." I'm sorry.
1:16:16
You know what's in here?
Red dye number four and sugar.
1:16:19
You know what? Charlie is absolutely right.
You can't ignore the reality.
1:16:22
Parents are not going to want to buy
this product for their kids.
1:16:25
Not unless those kids stomp and scream...
1:16:28
and bang their little heads on the floor
till blood comes out of their ears.
1:16:33
Charlie, you got those figures
that I gave you?
1:16:35
Yeah, I got them right here.
Just give me a second to...
1:16:39
We had an independent marketing firm
do some preliminary research...
1:16:42
to sort out the core value of this product.
1:16:46
The subjects that were tested,
aged two to six...
1:16:49
which are key branding years...
1:16:52
- Charlie, you want to join us?
- I'm sorry about that, Jim. Yeah.
1:16:57
Why don't you tell everybody
what the core value is?