:02:47
Yeah, yeah, I'm that Lou girI.
I'm a Iegend.
:02:52
I'm a Iegend.
And Iike Coke...
:02:54
I need no intro,
no bio, no resume...
:02:58
I won the NCAA
Division 1 Championship...
:03:02
the Women's U.S. Open, and had
sixteen victories on the LPGA Tour.
:03:07
AII that exists in the worId of
marketing are perceptions...
:03:10
in the mind of the customer,
or prospect.
:03:15
The perception is the reaIity.
Everything eIse is just an iIIusion.
:03:20
But that's not why I'm here taIking
with you today.
:03:24
There are more accompIished
women than me.
:03:27
Nothing is reaI except what
we perceive to be reaI.
:03:32
We make it reaI...
:03:35
I am here, because I am more than
the sum totaI of my accompIishments.
:03:40
I'm a story...
The worId beIongs...
:03:43
to those who controI the brand...
A reputation...
:03:47
For good or bad profits...
A brand...
:03:54
Mom, appIe pie,
the girI next door...
:03:59
everybody's AII-American,
MichaeI Jordan and EIvis...