1:15:20
-Morning.
-Morning.
1:15:22
Did you get my dress
from the cIeaners?
1:15:25
-You'II have it tomorrow morning.Ok.
-Good girI.
1:15:30
-See you Iater.
-Have a good day.
1:15:33
-Bye.
-Bye.
1:15:50
ln the books, it's the 22th
immutable laws of marketing.
1:15:52
The 4th law is the law
of perception, which is:
1:15:58
we analyze a situation to make sure
sure that the truth is on our side.
1:16:03
But it's an illusion.
There is no objective reality.
1:16:09
There are no real facts.
All that exists...
1:16:13
in the world of business
and in the world of marketing...
1:16:15
are the perceptions in the mind
of the customer or prospect.
1:16:21
The perception is the reality...
1:16:26
everything else is
just an illusion.