Riding Giants
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:30:01
... surfboard factory
built around his big-wave image.

:30:04
I had a big building,
I had 67 employees...

:30:07
...I made 150 boards a week.
:30:09
I was just turning money over
because I was selling them so cheap.

:30:13
We were all competing
with each other.

:30:16
He was a board designer. He was
a really influential manufacturer.

:30:20
He was the most complete surfer
of the '50s and '60s, by far.

:30:23
No one could come close.
:30:27
Despite the dramatic exploits of Noll
and the other Waimea Bay surfers...

:30:31
... it was a naive 15-year-old girl
from California...

:30:35
... and her desire to join
the Malibu surf set...

:30:37
... that launched surfing
into mainstream America.

:30:40
Surfing is out of this world!
You can't imagine the thrill...

:30:43
...of shooting the curl. It surpasses
every living emotion I've ever had!

:30:50
Hey! This is the ultimate!
:31:00
When you look at surfing's history...
:31:03
...everything has to be perceived
as either pre-Gidget or post-Gidget.

:31:07
- You can't mean...
- I'm a surf bum.

:31:10
You know, ride the waves, eat,
sleep, not a care in the world.

:31:13
From the movie Gidget in '59,
when there was fewer...

:31:16
...than 5000 surfers, to 1963,
there was probably 2 million surfers.

:31:21
So in five years it went from 5000
to 2 or 3 million people doing it.

:31:33
Following the film release
of Gidget...

:31:35
... surfing underwent
a radical transformation.

:31:38
Surf shops opened doors
up and down...

:31:40
... America's West and East coasts.
:31:42
John Severson's Surfer Magazine
began publication...

:31:46
... and in 1962, surf-music pioneer
Dick Dale sold 75,000 copies...

:31:52
... of his album Surfers' Choice
in Southern California alone.


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