1:00:07
So, Mr. Benteen.
1:00:13
How's it look for
the Prospectors this year?.
1:00:15
- You a fan?.
- Sure.
1:00:17
Why?.
1:00:19
They're fun to watch.
1:00:21
More fun when theywin
than when they lose.
1:00:24
- Sure.
- Nothing to be ashamed of.
1:00:28
It's basic human behavior.
1:00:30
You can always pull
for the underdog.
1:00:32
Americans don't have the patience
for underdogs they used to.
1:00:35
They don't?.
1:00:36
A coach goes three seasons
without a ring, he's out on his ass...
1:00:39
as he should be.
1:00:41
Hendrickson has been off
for how long now?.
1:00:44
Hendrickson isn't coming back.
1:00:46
People want to back a winner.
1:00:49
They need to feel a part
of something bigger than they are.
1:00:52
They used to advertise
the quality of a product-
1:00:55
tastes great,
whitens your teeth...
1:00:58
shaves close,
rides like a dream.
1:01:02
Now what do they push?.
1:01:04
America's number one soft drink.
1:01:06
Best-selling mid-sized utilityvehicle.
1:01:08
It isn't "buy the product"
It's "join the club"
1:01:13
You make people feel part ofa winner,
they'll followyou anywhere.
1:01:18
You a winner, son?.
1:01:22
I like to think so.
1:01:25
Good boy.
1:01:37
You know, Dickie is not really
a fine print kind of guy.
1:01:42
He's more intuitive.
1:01:44
My people have whittled the regs down
pretty much to where we want them to be.
1:01:48
It's fairly simple stuff.
1:01:51
"Environmental Heritage Initiative"
1:01:54
Yeah, we thought it sounded better than
"Developers' Bill Of Rights"