:17:01
for hundreds of years.
:17:02
It can't be the foods
we eat at home.
:17:04
We've been eating at home
for hundreds of years.
:17:06
Something is very different.
:17:08
I think the figure is we eat out
something like 40% of our meals.
:17:13
John Banzhaf
is currently spearheading
:17:15
the attacks
against the food industry,
:17:16
advising many of the lawyers
:17:18
who are currently
going through the process.
:17:19
People say he's crazy,
:17:21
but that's what
they used to say about him
:17:23
when he first sued
the tobacco companies...
:17:25
until he won.
:17:27
I think in terms
of responsibility,
:17:30
it's fair to point
the big gun at McDonald's.
:17:32
McDonaldÂ’s is
one of the biggest
:17:35
but, more importantly,
it is the one which,
:17:38
far more than all the others,
lures in young children.
:17:42
They have the playgrounds,
the closed, indoor playgrounds.
:17:46
Many places,
there are no other playgrounds.
:17:48
You've got to
take your kid there.
:17:50
So even at 2 and 3 and 4,
:17:51
those kids are being
lured into there.
:17:54
McDonaldÂ’s is very heavy
on birthday parties.
:17:56
They, of course,
pioneered the happy meals,
:17:58
now the mighty kids' meals also
:18:00
with those little
"gotta have 'em" toys.
:18:02
So they get the kids in.
:18:04
And, of course, the whole clown.
McDonald's has the clown.
:18:07
A lot of those ads
appeal primarily to kids.
:18:09
There's a cartoon on TV
which features him.
:18:12
So they, more than others,
lure the kids in.
:18:14
I think all of us are far more
concerned about the kids.
:18:18
Another man
who is worried about the kids
:18:19
is Samuel Hirsch.
:18:21
He represents the two girls
who are suing McDonald's,
:18:24
with much advisement
coming from professor Banzhaf.
:18:27
Why are you suing
the fast-food establishment?
:18:31
You mean motives besides
monetary recompensation?
:18:34
You mean you want
to hear a noble cause?
:18:37
Is that it?
:18:41
I think that fast foods
:18:43
are a major contributor
to this epidemic.
:18:46
In 2000, Dr. David Satcher
:18:47
became the first surgeon general
:18:49
to draw attention
to the obesity crisis,
:18:51
declaring it
a national epidemic.
:18:53
Now, remember,
we're super-sizing everything.
:18:57
You go to any fast food store,