:44:01
Who's that?
:44:02
McDonald,
Ronald McDonald.
:44:03
Who is it?
:44:05
McDonald.
:44:06
What does he do?
:44:07
He was helping people
at the cash register.
:44:10
He works at McDonald's.
:44:11
I love their pancakes
and sausage.
:44:14
He brings all his friends
to McDonald's
:44:16
for a happy meal.
:44:18
Where have you seen him?
:44:19
On television,
on the commercials.
:44:21
He's the character
that made McDonald's,
:44:24
and he does a lot
of funny stuff on TV.
:44:27
Companies spend billions
:44:29
making sure
you know their product.
:44:31
In 2001,
on direct media advertising --
:44:34
that's radio,
television, and print --
:44:37
McDonalds spent
$1.4 billion worldwide.
:44:40
On direct media advertising,
:44:43
Pepsi spent
more than $1 billion.
:44:46
To advertise its candy,
:44:48
Hershey foods spent under a mere
$200 million internationally.
:44:52
In its peak year, the "5 a day"
fruit and vegetable campaign's
:44:56
total advertising budget
in all media
:44:59
was a lowly $2 million,
:45:02
100 times less than
just the direct media budget
:45:05
of one candy company.
:45:08
Think about the way
food is marketed --
:45:11
T-shirts, coupons,
toys for children,
:45:14
giveaways in fast-food places,
place mats,
:45:17
just all of the different ways
:45:19
in which food marketing
is ubiquitous.
:45:21
The most heavily advertised
foods are consumed the most.
:45:24
No surprise.
:45:26
Thank you. Come again.
:45:27
Welcome to McDonald's!
:45:29
Tomato concentrate,
distilled vinegar,
:45:33
high-fructose corn syrup --
:45:36
high-fructose corn syrup
and corn syrup.
:45:39
That means sugar.
:45:45
Im gonna move over
to my salad shaker.
:45:50
I feel a little sick
to my stomach.
:45:53
This is the best part
of the day --
:45:55
when I get to be fat on the bed
with my quart of coke.