:05:00
I'll press the other button
just to be sure...
:05:08
Well go over and
talk to him personally.
:05:18
It's tough you know
theyre putting
:05:21
some taxpayer shareholder
money into helping
:05:23
and who can say?
:05:25
But that money should be
going to the taxpayers
:05:27
to decide what to do.
:05:30
And while theyre doing
those sorts of nice things
:05:32
theyre also playing a role in
lowering taxes for corporations
:05:35
and lowering taxes
for wealthy people
:05:37
and reconfiguring
public policy.
:05:40
And what we dont see is all
that reconfiguring going on;
:05:42
we dont see all that
vacuuming up of money
:05:44
vacuuming out the insides
of public processes
:05:47
but we do see
the nice façade.
:06:18
When I was researching
the takeover of public space
:06:19
when I started off I thought
okay this is just advertising.
:06:23
Weve always had advertising.
:06:25
It's just more advertising.
:06:27
But what l started
to understand
:06:28
and what I
understand now
:06:29
is that branding if not
advertising its production.
:06:33
The very
successful corporations
:06:35
the corporations of the future
do not produce products.
:06:38
They produced
brand meaning.
:06:41
The dissemination of
the idea of themselves
:06:43
is their act of production.
:06:45
And the dissemination of
the idea of themselves
:06:47
is an enormously
invasive project
:06:52
so how do you
make a brand idea?
:06:54
Well a good place to
start is by building
:06:58
a three dimensional
manifestation of your brand.