:08:01
a branded environment
such as a Disney World
:08:05
or a Disneyland is a logical
extension of that brand.
:08:08
Film animated film
family oriented film;
:08:12
it's a very logical
extension of that.
:08:15
As a business though
:08:16
they also know that
if they want to get
:08:19
into other forms of
entertainment
:08:21
that does not fit
family magic
:08:24
they do not brand
it Disney.
:08:27
If they want to get
into adult
:08:29
more serious type fare
:08:31
when it comes to film
they brand it Touchstone.
:08:35
Disney brand
speaks of reassurance
:08:38
it speaks of tradition
it speaks of quality.
:08:40
And you can see that here
:08:42
in this community
that weve built.
:08:45
And thats where you
see the truly imperialist
:08:48
aspirations of branding
which is about building
:08:52
these privatized
branded cocoons.
:08:55
Which maybe you start
by shopping in
:08:57
and then you continue
by holidaying in
:08:59
but eventually why
not just move in.
:09:05
What happens if we
wake up one day
:09:07
and we find out that virtually
all of our relationships
:09:10
that are mediated between
us and our fellow human beings
:09:13
are commercial?
:09:14
We find out that virtually
every relationship we have
:09:18
is a commercially
arbitrated relationship
:09:20
with our fellow human being?
:09:22
Can civilization survive on
that narrow a definition
:09:25
of how we interact
with each other?
:09:28
Wow what a dream...
:09:35
I can give you the day
in the life of a person
:09:39
who might be the target
of undercover marketing.
:09:42
And I will
tell you this
:09:43
that some of these things
are happening right now
:09:45
around you.
:09:46
So you walk out of your
building in the morning
:09:48
in some city
:09:49
and you walk by
the doorman and say
:09:50
hey good morning!
:09:52
And you notice theres a
bunch of boxes at his feet
:09:54
from some on line
or mail order retailer.
:09:57
And theres a bunch of boxes
there with of course
:09:59
big brand message on it.