:20:01
They bought ads
:20:02
...farmers in the milk
industry say it's safe
:20:04
but studies suggest
a link to cancer.
:20:07
Dont miss this special report
from The Investigators...
:20:09
That Friday night before the
Monday the series was to begin
:20:12
the fax machine
spit out a letter
:20:14
from this very high priced
lawyer in New York
:20:18
that Monsanto had hired.
:20:20
It contained a lot of
things that were just
:20:22
off-the-wall false
:20:23
Just demonstrably false
:20:25
but if you didnt
know the story
:20:27
and you didnt know how
wed gone about producing
:20:29
it would have scared
you as a broadcaster
:20:31
or as a manager.
:20:33
And they decided that they
would pull the story
:20:35
and they would just check
it one more time.
:20:38
But the bottom line was that
there was no factual errors
:20:41
in that story.
:20:41
Both sides had been
heard from
:20:43
both sides had had an
opportunity to speak.
:20:46
One week later
:20:47
Monsanto sent
the second letter
:20:49
and this was even
more strongly worded.
:20:51
And it said there will be dire
consequences for Fox News
:20:55
if the story airs
in Florida.
:20:58
And this time
they freaked.
:21:00
They were afraid
of being sued
:21:02
and losing
advertising dollars.
:21:05
And all of the stations
owned by Rupert Murdoch.
:21:08
And he owned more television
stations than any
:21:11
other group in America.
:21:12
Thats 22
television stations.
:21:14
Thats a lot of
advertising dollars.
:21:16
For Round Up Aspartame
Nutra Sweet
:21:18
and other products.
:21:20
So we got into
a battle.
:21:22
And uh the first deal was
the new general manager
:21:25
his name's Dave and
Dave is a salesman.
:21:27
And you know
hed pump your hand
:21:28
how ya doin
how ya doin?
:21:29
Called us upstairs to
his office and he said
:21:32
what would you say if
I killed this piece?
:21:35
what if it never ran?
:21:37
And we said
well you know
:21:39
we wouldnt be very
happy about that.
:21:41
And he said well I
could kill it you know
:21:42
and we said yes of
course youre the manager
:21:44
you could kill it
it would never air.
:21:46
And he hemming
and he showing.
:21:48
Hes back
and hes forth.
:21:49
And we couldnt figure out
what is this all about
:21:51
and finally
he blurted out
:21:52
look would
you tell anybody?
:21:55
You know I said Im
not going to lie for you.
:21:58
And about a week later he
calls us back to the office