:46:29
Does the ranted to be some
measure of accountability?
:46:31
Yes
:46:33
And I think the business
community recognizes that.
:46:36
But that accountability
is in the marketplace
:46:38
it's with
their shareholders.
:46:40
It's with the public perception
and the public image
:46:42
that they are projecting.
:46:45
If companies dont do what
they should be doing
:46:49
theyre going to be
punished in the marketplace
:46:51
and thats not what
any company wants.
:46:56
Theres a new market.
:46:57
These guys and
gals arent out there
:46:58
because governments
putting gun to their head.
:47:02
Or because theyve
suddenly read a book
:47:05
about transcendental meditation
and global morality.
:47:10
My inner voice says
honour my inner child
:47:12
Mine says love everyone
:47:14
My inner voice says
:47:16
ld like a Wendys
Bacon mushroom melt
:47:18
Theyre there because
they understand.
:47:21
The market requires
them to be there.
:47:23
Thats their competitive
advantage to be there.
:47:25
Im listening
to your concerns.
:47:27
I worry about climate.
:47:29
I worry about pollution.
:47:30
I do not have all
the answers to this
:47:32
but we are prepared to work
with you with society
:47:35
with N G Os with
governments to address it.
:47:39
So youre build the trust
so that you come back to
:47:43
a new kind of trust
:47:45
and then the ultimate
goal is then
:47:48
to become
the corporation of choice.
:47:51
He believes that almost half
our energy can one day come
:47:53
from renewable sources.
:47:55
Hes been called
a dreamer and a crank.
:47:59
and Ive been
called a hippie.