:41:01
Alright. Sit tight.
I'm coming back.
:41:04
And put the phone back.
The batteries are low.
:41:09
There has to be
a personality and style.
:41:14
There's always a style.
:41:16
When I taste - I mean,
what is taste?
:41:19
It's intuitive. It's personal.
I look for things I like.
:41:25
So I do have a personal style.
:41:28
There has to be my personal style.
:41:30
Otherwise there's no man
behind the wine!
:41:35
Otherwise there'd be
no Michel Rolland!
:41:39
Wouldn't that be a shame!
:41:43
Can you sit tight for one minute?
:41:49
Brands are a part
of Anglo-Saxon culture.
:41:50
Brands are a part
of Anglo-Saxon culture.
:41:54
You cultivate brands.
:41:56
Mondavi cultivates a brand.
:41:58
Here we cultivate a system
of place or vineyard of origin.
:42:02
After 50 years, it's clear:
:42:06
The place of origin
beats out any brand.
:42:10
Brands get forgotten.
Like people.
:42:12
You have neighbors
who talk about their brands.
:42:14
I know.
:42:16
That's why I'm taking a stand
against it.
:42:20
Not violently...
:42:57
When you have power...