:43:47
In the past 15 years in Italy,
the wine that's caused a sensation
:43:52
was Ornellaia.
:43:54
Sure, there's his brother Piero's
Tignanello,
:44:00
and a few others.
:44:03
But Ornellaia was the one
:44:05
that really grabbed
the media's attention.
:44:09
Michel Rolland perfected the wine.
:44:12
He's a friend and collaborator.
:44:23
Of all his experiences
across the world,
:44:26
I think Ornellaia
was the most fulfilling for him.
:44:31
A challenge...
:44:45
In '98,
:44:48
Lodovico opened Ornellaia's capital
up for investors.
:44:53
He sold part of it to Mondavi.
:44:56
I don't remember the details,
but I think it was 10 or 20%.