Christmas in July
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:01:01
Another time into a fireplace.
:01:03
You can't light it but it looks awful cute.
:01:05
- What turns into a fireplace?
- This gig in the corner.

:01:08
It turns around and makes one room
into four rooms

:01:11
so young people who haven't much money
can have a four-room apartment

:01:14
for the price of a one-room apartment.
:01:17
- One room isn't an apartment.
- They're called that.

:01:19
- It's the same as four rooms.
- But suppose I...

:01:22
- You turn this in the corner...
- Suppose I wanted to go to the fireplace

:01:25
while you were in the kitchenette.
:01:27
You're trying to make things difficult.
:01:29
Nothing's good enough for you
except a palace on Fifth Avenue.

:01:33
(Radio) I give you coffee -
the end of the perfect dinner,

:01:36
the beginning of the perfect day.
:01:50
And now, the moment
we have all been waiting for.

:01:52
We are about to give you the result
:01:55
of the $50,000
Maxford House New Slogan contest,

:01:58
with a first prize of $25,000,
:02:01
a second prize of $5,000,
:02:03
a third prize of $2,500,
:02:05
a fourth prize of $1,500,
:02:08
a fifth prize of $1,000,
:02:10
and 95 other prizes totalling $15,000.
:02:14
Some folks are going to be delirious
in a few minutes.

:02:17
As you may well imagine,
:02:19
all that sugar draws a lot of flies
:02:22
and the jury here has been struggling
to pick the winners

:02:25
from a little snowdrift of 2,947,582 answers.
:02:31
That is a lot of answers in any language,
including the Scandinavian.

:02:36
(Laughs)
:02:37
Dr Maxford, our founder and president,
is at my side.

:02:41
(Applause)
:02:47
It will only be a matter of a few moments
:02:49
until the jury ceases wrestling
and hands Dr Maxford the verdict,

:02:53
and he will himself,
in that well-known voice of his,

:02:57
read you the names of the winners.

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