:00:19
Let me try and clarify
some of this for you.
:00:22
Best Company Supermarkets...
:00:24
are not interested
in selling wholesome foods.
:00:27
They are not worried
about the nation's health.
:00:30
What is concerning them
is that the nation...
:00:33
appears to be getting
worried about its health.
:00:35
And that is what's
worrying Best Co.,
:00:38
because Best Co. Wants to go on
selling them what it always has,
:00:42
i.e., white breads,
baked beans, canned foods...
:00:47
and that fat-squirting
little heart attack...
:00:50
traditionally known
as the British sausage.
:00:54
So how can we
help them with that?
:00:57
Clearly, we are looking
for a label.
:01:01
We need a label
brimming with health.
:01:04
And everything from a nosh pot
to a white sliced...
:01:07
will wear one with pride.
:01:10
I'm aware of the difficulties
of coming to terms with this.
:01:13
It must be appreciated
from the beginning...
:01:16
that even the nosh pot
must be low in something.
:01:20
And if it isn't, it must be high
in something else.
:01:23
And that is its
health-giving ingredient...
:01:27
we will sell.
:01:29
Which brings me
to my final question:
:01:32
Who are we trying
to sell this to?
:01:34
Answer: We are trying
to sell this...
:01:37
to the archetypal
average housewife,
:01:39
she who fills her basket.
:01:42
What you have here
is a 22-year-old pretty girl.
:01:45
What you need is a taut slob,
:01:48
something on foot deodorizers
in a brassiere.
:01:51
I'm not quite
sure we can go along with that.
:01:54
If you look at
the market research...
:01:56
I don't need to look
at the market research.
:01:59
I've lived with 13-and-a-half
million housewives for 15 years.