:39:00
A mental institution?
:39:02
It's the only way
this could have been handled.
:39:08
They're here.
:39:10
- Here we are.
- Hello.
:39:12
- Hello.
- Hello.
:39:23
Yeah, right.
:39:32
Did somebody fart?
:39:34
Or did this whole room
just drive past an oil refinery?
:39:42
This is very OK. This is
the type of thing that goes on.
:39:51
These people wouldn't kill a person?
:39:54
Let's show them what we have.
Lights, please.
:40:02
Now, we want to be honest.
:40:06
Cigarette companies have been
romanticising smoking for years.
:40:10
They put medical disclaimers
on the package.
:40:14
Why not stick it right into
the advertising? Manuel?
:40:21
If you're risking cancer, shouldn't
your cigarette deliver real flavour?
:40:26
Shouldn't something
that might make you die taste great?
:40:31
"Amalfi Super Thins.
:40:33
"Pulmonary cancer? Perhaps.
Flavour? For sure!"
:40:38
- Viva Robles!
- That was brilliant.
:40:43
Thank you, Manuel.
Thank you very much.
:40:46
Kathy Burgess has some new ideas
:40:49
for new directions
in corporate advertising.
:40:53
- I can't do it!
- Come on, Kathy.
:40:56
- I'm shy.
- Albert Einstein was shy.