:22:03
...and so create wonderful economies
of scale...
:22:05
...from which everyone
and the whole economy benefit.
:22:08
The classic literature of self-improvement
really was improving.
:22:12
Here's something good.
It's Bettger quoting George Adams:
:22:15
''The wisest and best salesman
bluntly tells the truth about his article.
:22:19
''That is always impressive.
:22:21
''lf he does not sell the first time,
he leaves a trail of trust behind.
:22:24
''Being bluntly honest is always safe
and best.''
:22:29
Other books, magazines, and tapes
mixed practical tips with home truths.
:22:33
Each time you handle a paper,
mark it with a red dot.
:22:36
If you encounter papers
with three or four dots...
:22:39
... you could work more efficiently.
:22:41
Try to dispose of each paper
the first time you handle it.
:22:44
The enthusiastic tone
of much of this literature...
:22:47
... did open it up to the ridicule of half-wits.
:22:50
Maybe I could use these same techniques
in my Navy career.
:22:55
''Every day, in every way, I'm becoming
a better and better lieutenant.''
:23:00
That's autosuggestion,
popularized by Coué, but totally unserious.
:23:04
What I'm talking about,
has nothing to do with that.
:23:08
I loved coming into the office early
to catch up on the overnight telex traffic.
:23:12
The telex was our umbilical cord
to Chicago...
:23:15
... and confirmations for bigger sales
came through it, too.
:23:18
What's wrong?
:23:19
- Dickie Taylor's going to supervise sales.
- The Dickie Taylor of Marketing?
:23:24
I can't believe it. Work for that guy?
:23:27
I'm sure he's going to get me fired.
:23:30
No. You are the best they have.
They cannot do that.
:23:41
I really looked forward to seeing Aurora
that night.
:23:45
I had this image of looking into her eyes
and seeing her soul.
:23:56
But she was late, which was actually
not that common in Barcelona.