What Women Want
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:55:01
Okay,
here's what I heard.

:55:04
Nike is shopping,
quietly.

:55:06
But if they make a change,
it's gonna happen fast.

:55:09
Now, you know this is
a tough one for us to get.

:55:11
It would be a tough one for anybody
to get, but if we got it--

:55:14
- That's all we'd need.
- I hear you.

:55:18
So, what do they want
exactly ?

:55:21
They wanna empower women.
:55:24
- What ?
- I'm sorry.

:55:27
- That won't work.
- No, okay. I'm sorry.

:55:30
- I understand. Go on.
- They wanna get in women's heads...

:55:33
and reach them
on a very real level.

:55:35
Don't take this wrong, but you got
jumpy talking about lipstick.

:55:39
- I know.
- Nike is hard-core woman power.

:55:44
You sure you wanna
go after this one ?

:55:46
You get 'em here in two weeks,
I'll be ready.

:55:49
[ Chuckles ]
This guy is kind of exciting.

:55:51
Hey !
Glad I caught you both.

:55:53
- You got a minute ?
- Sure.

:55:56
I want you to look at these boards
for U.S. Air before they come by.

:55:59
- Right.
- lt feels like something's missing.

:56:02
Hmm. I don't like
the graphics.

:56:04
Feels a bit parochial.
:56:06
Maybe it should be
in black and white.

:56:08
- What do you think, Nick ?
- I don't know who you've had,

:56:12
but, I don't know,
it seems kind of--

:56:15
What's the word ?
Parochial to me.

:56:17
Um, what do you think,
Darcy ?

:56:20
I totally agree,
especially about the graphics.

:56:22
They're parochial.
It's so funny you just said that.

:56:25
Yeah ?
:56:27
Why don't you get them to
try it in black and white ?

:56:30
Might punch it up
a little.

:56:33
What ?
Did you say something ?

:56:37
No. I just swear I was
thinking the exact same thing.

:56:41
[ Weak Chuckle ]
Were you ?

:56:45
Black and white could really help.
Good idea, Nick.

:56:48
Good idea, Nick ?
Speak up. Quick.

:56:50
- Say something before he leaves.
- Uh, Dan ?

:56:52
Want me to look at the boards ? Once
they have a stab, give me a buzz.

:56:57
- I will. Thanks, buddy.
- Dan ?

:56:59
ln case they find Nick's idea
too retro, which they might--


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