:32:22
This... is what our operation
really does.
:32:26
Blue is the new orange.
:32:28
This is where it starts--
the fads, the fashions,
:32:32
the product placement.
:32:34
From this command center,
we control the most influential
demographic of the population.
:32:39
We decide everything--
from what clothes are in style
to what slang is in vogue.
:32:44
Feather tank tops,
matching pants. Kind of
a Buffy meets Chicken Run.
:32:49
Feathers are
the new rhinestones.
:32:51
The new word for cool
will be "jerkin'," as in,
:32:53
"Dude, that's jerkin'."
That's dirty.
:32:55
This is the epicenter
of all trends.
:32:58
We turn your world into
one giant TV commercial.
:33:02
But how, you may ask, can
our operation be so effective?
:33:08
Sure these kids have brains
like Play-Doh,just waiting
to be molded into shape,
:33:14
but something else
must be going on, right?
:33:18
The Chinese guy knows
what I'm talking about.
:33:20
To answer some of your questions,
:33:24
we've produced a short educational film.
:33:27
Lights!
:33:31
Hello. I'm Eugene Levy,
:33:35
and, yes, I'm an actor.
:33:37
And, I said cappuccino.
:33:39
I'm here to talk to you
about something very important.
:33:42
No, it's not about me
or my career.
:33:45
I'm here to talk about
subliminal messages
in rock-and-roll music...
:33:48
or as it's simply known
in some cultures-- rock music.
:33:52
For years the government
has been wisely coercing teenagers...
:33:56
to buy products they normally wouldn't want
just to get their money.