:01:00
my name's Puggy,
and I live in a tree.
:01:03
I hope I didn't ruin anything
for you.
:01:10
Man; I look at this ad,
:01:11
and it doesn't say
"Fish Hook Ale" to me.
:01:14
This sucks.
:01:15
Bruce, what
I'm trying to do --
:01:16
Do you know what
my business philosophy is?
:01:17
No, Bruce,
what is it?
:01:18
my business philosophy
:01:20
is that there a lot of people
in the world.
:01:21
That certainly
isn't --
:01:22
And all these people
want something.
:01:23
Do you know what they want?
:01:24
Well, I --
:01:25
They want to feel good.
You know what I mean?
:01:27
Yeah, well, I --
:01:28
No, you don't know
what I mean,
:01:29
because I gave you
the perfect concept,
:01:31
which is not
this piece of shit here!.
:01:33
What the hell is this?!
:01:34
Why are you saying "ugly"?!
:01:36
I don't want to see ugly!.
:01:38
That's not the feeling
I want!
:01:40
Bruce,
W-What I'm doing here
:01:42
is -- is contrast
in a humorous fashion.
:01:45
"Get hooked on Fish Hook" --
that's the concept!
:01:49
You got a guy and a boat
and a girl.
:01:51
The girl's in a bikini.
She has big tits.
:01:54
They're on a boat,
getting shitfaced,
drinking Fish Hook Ale.
:01:58
The girl
has really big tits!
:02:00
The feeling of this ad is
somebody's going to get laid.
:02:03
It's perfect.
I gave you the perfect concept.
:02:06
And you give me ugly?!
:02:07
All right, all right,
Bruce, I'll try --
:02:09
No, no. Don't tell me "try. "
I hate the word "try. "
:02:11
"Try" is for losers.
:02:13
Listen to me, you are not the
only ad agency in this town!
:02:15
Eliot: A year ago,
I had a nice house,
:02:18
a beautiful wife,
and a job I really loved.
:02:20
Now I was being called a loser
by this guy.
:02:23
For 18 years, I wrote a column
for The Miami Herald --
:02:27
funny stories the higher-ups
referred to as "offbeat."
:02:31
Deeber wants
to see you.
:02:34
Eliot: Because I'd won
two Pulitzer Prizes for
my offbeat stories,
:02:38
I was pretty much left alone
:02:40
and treated with a great deal
of respect...
:02:43
until Ken Deeber came.
:02:44
[ Knocking ]
:02:46
-- [ Sniffs ]
-- Eliot...
:02:48
John Croton tells me
you still haven't
turned anything in
:02:49
on the day-care crisis.
:02:51
Yeah, Ken, listen,
I figure with five people
:02:53
already working
on the day-care crisis story,
:02:55
our readers pretty much
know there's a crisis
in day care.
:02:57
-- Eliot, you were given
an assignment.
-- I know that.