How to Lose a Guy in 10 Days
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:13:00
- Yeah.
- Be touchy-feely.

:13:02
Ooh, call him in the middle
of the night,

:13:03
and tell him everything
you had to eat that day.

:13:05
What's wrong with that?
:13:08
I'm kidding.
:13:20
Hello, Ben.
:13:21
What are you doing here?
:13:23
Phil, I'm here for
the meeting. Ladies.

:13:25
But you weren't invited.
:13:26
Yeah, but I should have been.
:13:28
I mean, it was my tip
:13:30
that DeLauer's shopping
for a new firm.

:13:31
Yes, it was, but I have
to think in terms

:13:33
of who's best-suited
within the company team.

:13:35
Yes, sir, and that's me.
I want to handle this pitch.

:13:38
Ben, you sell Joe Blow better
than anyone else in my shop,

:13:41
but these girls sell luxury
:13:43
better than anyone else
in the business.

:13:45
We have to put our best foot
forward on this pitch.

:13:47
DeLauer would be
our biggest account.

:13:49
Yes, sir, they would.
:13:50
Annual advertising billings
of 50- to $60 million.

:13:53
And I am the man that's going
:13:54
to bring this home
for you, Phil.

:13:56
Why this place?
:13:57
It's perfect.
:13:58
Hi, Ingrid.
:13:59
Hi.
:14:01
Mullins' is the apres-work
watering hole

:14:03
for the upwardly mobile.
:14:05
Now, to date,
:14:06
the diamond industry
has always targeted men,

:14:08
sending the message
that the woman needs the man

:14:10
to buy her the rock.
:14:11
All right, they say,
"A diamond is forever."

:14:14
We say,
"A diamond is for everyone."

:14:16
I like that.
Yes.

:14:17
We don't.
:14:18
"A diamond is for everyone"
:14:20
sends the message
that diamonds are everywhere,

:14:23
which means they're not rare,
and if they're not rare,

:14:26
they lose their status.
:14:28
Status is the reason
:14:29
to buy them in the first place,
:14:31
which Benjamin would know
if he understood women,

:14:33
which you don't.
:14:37
You can't feel bad about that,
Ben. No man does.

:14:40
Here you go.
:14:41
Thank you.
:14:42
Thanks.
:14:43
Oh! Sorry.
:14:46
Here. Here.
:14:48
Thanks.
:14:49
Dum, dum, dum, dum,
dum, dum, dum...

:14:51
Hey, don't pressure her.
She's perusing.

:14:53
Yes, exactly. Hmm.
:14:55
Hmm.
:14:56
Selling a diamond to a woman
:14:58
is like making her fall in love.

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