:14:01
Mullins' is the apres-work
watering hole
:14:03
for the upwardly mobile.
:14:05
Now, to date,
:14:06
the diamond industry
has always targeted men,
:14:08
sending the message
that the woman needs the man
:14:10
to buy her the rock.
:14:11
All right, they say,
"A diamond is forever."
:14:14
We say,
"A diamond is for everyone."
:14:16
I like that.
Yes.
:14:17
We don't.
:14:18
"A diamond is for everyone"
:14:20
sends the message
that diamonds are everywhere,
:14:23
which means they're not rare,
and if they're not rare,
:14:26
they lose their status.
:14:28
Status is the reason
:14:29
to buy them in the first place,
:14:31
which Benjamin would know
if he understood women,
:14:33
which you don't.
:14:37
You can't feel bad about that,
Ben. No man does.
:14:40
Here you go.
:14:41
Thank you.
:14:42
Thanks.
:14:43
Oh! Sorry.
:14:46
Here. Here.
:14:48
Thanks.
:14:49
Dum, dum, dum, dum,
dum, dum, dum...
:14:51
Hey, don't pressure her.
She's perusing.
:14:53
Yes, exactly. Hmm.
:14:55
Hmm.
:14:56
Selling a diamond to a woman
:14:58
is like making her fall in love.
:15:01
She has to feel giddy,
desirous, adventurous,
:15:04
and desperate.
:15:06
Take a look around
this room, Phillip.
:15:07
Most of the women in this bar
are looking for just that.
:15:11
Exactly. The skills required
to market diamonds
:15:13
are the same as those needed to
make a woman fall in love, yes.
:15:16
I'm not talking about lust.
:15:17
A woman in lust
:15:18
wants chocolate.
:15:20
A woman in love...
wants diamonds.
:15:22
Yeah, I'm not talking
:15:24
about lust, either, ladies.
:15:26
I'm talking about deep,
meaningful,
:15:28
head-over-heels,
his and her towels,
:15:30
let's grow old together,
L-O-V-E.
:15:34
Look, I love women. I do.
:15:37
Whether they're four, 40,
or my 88-year-old grandmother,
:15:42
I respect women, all right?
:15:44
And I also listen... to women,
:15:47
and that's why I can sell myself
to any woman, anywhere, anytime.
:15:51
Make a woman fall in love
with diamonds, Benjamin...
:15:55
or with you?
:15:57
Eh, either one.
:15:58
Well, that's cocky, Ben.
:15:59
No, not cocky... confident.