The Yes Men
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:13:02
where we switched the voice boxes
of Barbie dolls and G.I. Joes.

:13:05
Troops Attack that Cobra jet
with heavy firepower!

:13:10
And that ended up in G.I. Joes that
said things like, "I love to shop with you,"

:13:15
and Barbie dolls that said things like,
"Dead men tell no lies."

:13:19
And we got them back
on store shelves

:13:22
all over the country in what we called
our "Shop Giving Program."

:13:25
We're like Santa Claus,
only less radical,

:13:27
because Santa Claus
breaks into people's houses. We don't.

:13:30
So that when kids
got them at Christmas,

:13:32
they were surprised to find their doll
:13:34
saying something other
than what they expected.

:13:36
And the kids thought it was hilarious.
They loved having these crazy dolls.

:13:40
We sent out press releases,
:13:41
so it was in the news on Christmas Day
and for the week following.

:13:45
It just went through every kind
of media channel imaginable.

:13:50
- The B.L. O...
- The Mission of the B.L. O...

:13:53
The Barbie Liberation Organization-
the B.L. O...

:13:56
It was real funny 'cause it looks
like. "Come on, fight me. Fight me!"

:14:00
- Except it says...
- I love school. Don't you?

:14:03
Let's sing with the band tonight!
:14:05
Now we're-with the Yes Men,
:14:06
we're calling that sort of basic idea
"Identity Correction,"

:14:10
like saying, these things...
:14:12
these things that are not
really presenting themselves honestly

:14:15
or that hide something about their nature
that's really scary,

:14:18
we want to bring that out.
:14:20
We want to show that.
We want to demonstrate that.

:14:22
And so, like for the WTO...
:14:25
we think that the WTO
:14:27
is doing all these terrible things
that are hurting people

:14:29
and they're saying the exact opposite.
:14:31
And so we're interested
in correcting their identity.

:14:34
In the same way that an identity thief
steals somebody's identity

:14:38
in order to basically
just engage in criminal practices,

:14:41
we target people
we see as criminals,

:14:44
and we steal their identity
to try to make them honest

:14:46
or to try to present
a more honest face.

:14:48
And so...you know,
I guess this whole thing

:14:51
has its roots for both me and Andy
:14:54
in stuff that we've been doing
for a long time,

:14:56
which is trying to create public spectacles
that, in some kind of poetic way,


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