The Assassination of Richard Nixon
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:36:00
I'll split the difference with you.
I'll take half the markup as my profit...

:36:05
and you'll take half the markup
as your savings.

:36:08
Even Steven. Fair deal.
:36:12
What do you think?
:36:15
What do I think? Or...
:36:17
Yes. No, I'm back to normal now.
:36:20
- It's 15%.
- Exactly.

:36:23
But it's the same thing,
what your brother offered.

:36:26
No. My brother...
:36:29
will go to 15%,
but he wants you to hold at list.

:36:33
5% if you have to...
:36:35
10% if you're gonna lose the customer
out the door.

:36:38
But the salesman who offers 15%,
he's a failure.

:36:44
He's a man who doesn't know
how to hold his ground.

:36:47
And who do you think,
at the end of the month...

:36:51
gets the promotion, gets the bonus?
:36:54
The one with the biggest profit margin?
:36:56
The biggest liar.
:37:00
I'm sorry.
:37:01
I just want you to know that I would run
an honest business.

:37:06
That I would not ask my salesmen to lie...
:37:09
or make them feel like a failure...
:37:12
or some kind of a piece of garbage.
:37:17
Well, that's...
:37:20
I admire that.
:37:23
- Your idea?
- Yes, sir.

:37:26
Well, that's it.
:37:28
That's it?
:37:31
Mr. Ford, I want to thank you, sir,
because this loan isn't just for me.

:37:35
I think it can change
the way we think about American business.

:37:39
Mr. Bicke, I'm really very sorry.
:37:43
That's it for now. I have to send
your application on to Washington...

:37:47
and they will review it.
And it's a whole process.

:37:55
Of course.
:37:59
Mr. Ford at the SBA...

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