:35:02
I don't believe that someone
should have to lie to make a living.
:35:09
All right.
:35:10
Over and over he would tell me...
:35:13
that 15% is rock bottom.
:35:16
Sell below that, we lose money. That's a lie.
:35:20
In the retail tire business,
the markup is always at least 30%.
:35:24
So, 30 is rock bottom.
:35:27
What one should tell the customer...
Let me show you.
:35:34
Good morning, Mr. Ford.
:35:36
I think I understand, Mr. Bicke...
:35:38
Let me just show you.
:35:40
Good morning. Sam Bicke.
You're here to buy tires.
:35:45
Yes.
:35:48
Let's get down to brass tacks.
This is the deal.
:35:50
The markup on all of my tires is 30%.
:35:53
I will show you the company invoice
to prove that to you.
:35:57
I'll do that for you, Mr. Ford.
I'll make you my best offer.
:36:00
I'll split the difference with you.
I'll take half the markup as my profit...
:36:05
and you'll take half the markup
as your savings.
:36:08
Even Steven. Fair deal.
:36:12
What do you think?
:36:15
What do I think? Or...
:36:17
Yes. No, I'm back to normal now.
:36:20
- It's 15%.
- Exactly.
:36:23
But it's the same thing,
what your brother offered.
:36:26
No. My brother...
:36:29
will go to 15%,
but he wants you to hold at list.
:36:33
5% if you have to...
:36:35
10% if you're gonna lose the customer
out the door.
:36:38
But the salesman who offers 15%,
he's a failure.
:36:44
He's a man who doesn't know
how to hold his ground.
:36:47
And who do you think,
at the end of the month...
:36:51
gets the promotion, gets the bonus?
:36:54
The one with the biggest profit margin?
:36:56
The biggest liar.