:34:03
You're a delivery service.
:34:04
That's just the beginning of it,
because I would bring the tire...
:34:08
and change it, I'll put the tire
on your car while you're mowing the lawn.
:34:12
Or anything else that that you want to do.
:34:15
And we'd paint the bus a bright red
because that would give the company...
:34:18
its own individual identity
and make it memorable. A sort of trademark.
:34:23
And you have the bus already?
:34:25
My friend, my partner, Bonny,
has the bus and he has the tools.
:34:28
And I bring the management experience.
:34:31
And that you have as well?
:34:32
That I do, sir. Yes, I do.
:34:35
It says here you're currently employed
as an office furniture salesman?
:34:40
That's correct. But I'm ready to move on.
:34:43
And prior to office sales,
you were a tire salesman with your father?
:34:49
Julius Bicke, that's my brother.
:34:52
Brother. Okay,
and why did you leave his employment?
:34:57
He expected me to lie.
:35:02
I don't believe that someone
should have to lie to make a living.
:35:09
All right.
:35:10
Over and over he would tell me...
:35:13
that 15% is rock bottom.
:35:16
Sell below that, we lose money. That's a lie.
:35:20
In the retail tire business,
the markup is always at least 30%.
:35:24
So, 30 is rock bottom.
:35:27
What one should tell the customer...
Let me show you.
:35:34
Good morning, Mr. Ford.
:35:36
I think I understand, Mr. Bicke...
:35:38
Let me just show you.
:35:40
Good morning. Sam Bicke.
You're here to buy tires.
:35:45
Yes.
:35:48
Let's get down to brass tacks.
This is the deal.
:35:50
The markup on all of my tires is 30%.
:35:53
I will show you the company invoice
to prove that to you.
:35:57
I'll do that for you, Mr. Ford.
I'll make you my best offer.