1:09:02
and shapes them.
1:09:05
The corporation likewise.
1:09:06
It provides us
with a list of virtues
1:09:08
a kind of social role
1:09:10
which is
the good consumer.
1:09:13
Like the waters
of the mighty ocean
1:09:16
people also represent
tremendous force
1:09:18
the understanding of which
is the greatest importance
1:09:21
to the American
way of life.
1:09:24
This force is known
as consumer power.
1:09:28
The goal for the corporations
is to maximize profit
1:09:31
and market share.
1:09:33
And they also have a goal
for their target
1:09:36
namely the population.
1:09:37
They have to be turned into
completely mindless consumers
1:09:43
of goods that
they do not want.
1:09:45
You have to develop what
are called created wants
1:09:49
So you have
to create wants.
1:09:52
You have to pose
on people what's called
1:09:53
a philosophy of futility.
1:09:56
You have to focus them
1:09:58
on the insignificant
things of life
1:10:01
like fashionable consumption.
1:10:06
Im just basically quoting
business literature.
1:10:09
And it makes
perfect sense.
1:10:11
The ideal is to have
individuals
1:10:13
who are totally disassociated
from one another.
1:10:17
Whos conception of
themselves the sense of value
1:10:21
is just how many created
wants can I satisfy?
1:10:28
These people are customers
1:10:30
because they are willing
to trade money for widgets.
1:10:34
And all the customers
take the widgets home
1:10:37
to all parts
of the country.
1:10:40
Look at all the money
the widget builder has
1:10:43
taken in from the sale
of his widgets.
1:10:45
We have huge industries
public relations industry
1:10:48
monstrous industry
1:10:50
advertising and so on
which are designed
1:10:53
from infancy to try
to mould people
1:10:58
into this desired pattern.