1:10:01
like fashionable consumption.
1:10:06
Im just basically quoting
business literature.
1:10:09
And it makes
perfect sense.
1:10:11
The ideal is to have
individuals
1:10:13
who are totally disassociated
from one another.
1:10:17
Whos conception of
themselves the sense of value
1:10:21
is just how many created
wants can I satisfy?
1:10:28
These people are customers
1:10:30
because they are willing
to trade money for widgets.
1:10:34
And all the customers
take the widgets home
1:10:37
to all parts
of the country.
1:10:40
Look at all the money
the widget builder has
1:10:43
taken in from the sale
of his widgets.
1:10:45
We have huge industries
public relations industry
1:10:48
monstrous industry
1:10:50
advertising and so on
which are designed
1:10:53
from infancy to try
to mould people
1:10:58
into this desired pattern.
1:11:04
We saw
Tiger Woods on TV
1:11:05
with a hat
with a Nike logo on it
1:11:08
and we figured you know
he probably gets
1:11:09
like millions of dollars
1:11:11
just to wear the hat
on a press conference.
1:11:12
And therefore we figured we
can do that for someone else.
1:11:15
And hopefully get money in
time so we can go to school.
1:11:18
And that show we came up with
being corporately sponsored.
1:11:22
We made our sponsor
announcement
1:11:23
on the Today Show
on June 18
1:11:25
...were thrilled to be
sponsored by First U. S.A...
1:11:27
We're thrilled to be working with
first U. S.A as our corporate
1:11:29
sponsor and theyre covering
our college tuition...
1:11:32
...we found First U.S.A as our
sponsor and we're proud
1:11:34
to be working with them...
1:11:35
...our sponsor if First U. S.A
1:11:37
we're really thrilled
to announce First U.S.A
1:11:40
as our sponsor...
1:11:41
...we're thrilled to be
working with First U.S.A...
1:11:43
and so we give First U. S.A
1:11:45
a good name in the media
1:11:46
and include them
in our news stories
1:11:48
and through there
1:11:49
they get as much advertising
as we can give them.
1:11:52
Theyll be conforming
1:11:53
not to the wishes of
demanding parents
1:11:55
but to the wishes of an image
conscious corporation...
1:11:59
Theyre not just out there for
the money and theyre just...