:43:00
it's not quite imperialism,
:43:03
but when you have power,
as the US does...
:43:08
you impose your culture.
:43:11
You try to impose your tastes.
:43:14
It's logical.
Rome tried to impose its tastes.
:43:17
Rome had power
when it invaded Gaul.
:43:48
In Bordeaux,
they make wines of terroir.
:43:53
Not as much as here.
:43:56
Since they make brand wines.
:43:59
They don't like hearing it.
:44:01
Take Mouton-Rothschild.
:44:06
They abuse the name
by making it a brand.
:44:09
They've marketed everything
but the kitchen sink.
:44:15
They're no longer credible.
:44:20
They've gone over
to the other side.
:44:41
From now 'till noon,
you're going to see
:44:44
Patrick Léon, our winemaker.
:44:48
You use the English term
"winemaker"?
:44:50
Right, "winemaker".
:44:52
H is title is "technical director".
:44:57
There's Mr Léon.
He came to meet us.