:23:00
Then they drop you.
:23:03
They drop you, like that!
:23:04
In fact, they're "traitor" wines!
:23:07
The modern world...
:23:09
- because there's no time
for anything -
:23:12
is used to wines that...
:23:14
This world likes to be fooled.
:23:18
Each brand
has key factors of success.
:23:23
Not quite the key selling points,
but almost.
:23:25
Each of our brands
has its own wines,
:23:28
like what you tasted with Alix.
:23:32
The Ropiteau product-combos are
different from those at Bouchard.
:23:36
The marketing dynamics
:23:38
and our plan to convince
the consumer are different.
:23:42
The problem is...
the Boissets want me to sign off
:23:47
on all the wines
in their Ropiteau brand.
:23:50
Ropiteau sells 125, 000 bottles
of white and 250, 000 of red.
:23:54
Have you seen any red wine here?
:23:58
No.
:23:59
The reds are made elsewhere.
At N uits-St-Georges.
:24:06
Then each wine
gets a different label:
:24:09
"Boisset", "Vienot", "Ropiteau"...
:24:12
Depends on the market.
:24:14
But they're the same wines.
:24:18
And I won't play that game.
:24:22
I won't play these tricks.
:24:25
You're right.
:24:27
So I'm quitting this winter.
:24:30
I'm out of here.
:24:34
- Really?
- I'm quitting.
:24:39
I'm leaving this winter.
For sure, Dad.
:24:43
I'm not a believer,
but I have faith in what I do.
:24:47
Not a believer
in the religious sense?
:24:51
I'm not religious.
:24:53
But I really
have faith in what I do.
:24:56
In what I love.