:31:00
- I mean, how much? Just between you and me.
- A lot.
:31:03
We're worth a lot of dough.
What ever you see is antiques.
:31:06
This thing here.
This if from...
:31:09
I don't remember exactly. It think it's the
Renaissance or the Magna Carta or something.
:31:13
But that's where it's from.
:31:15
Why did you decide to go
into baking so late in life?
:31:18
Well, Frenchy, we found out,
can make cookies.
:31:21
The Frenchy they're talking about...
:31:23
...and reigning culinary genius
of Sunset... - Hello.
:31:26
...is Frances Fox, who happens
to be the wife of the C.E.O.
:31:30
So you made cookies
your whole life...
:31:32
...and everybody told you
how delicious they were.
:31:34
- Yeah. I thought they were "B.S. ing"
me, you know? -Really?
:31:37
Yeah. Somebody gives you something
they cooked, you always say you enjoyed it...
:31:41
...even if it makes you throw up
after wards, so, you know...
:31:45
In a day and age where everyone seems
to have public relations handlers...
:31:49
...it's hard to imagine
a corporate brain trust...
:31:51
...that is more direct and less image
conscious than the group here at Sunset Farms.
:31:56
In fact, each person we met seemed
to be more eccentric than the last.
:32:00
Like Tommy Walker,
the chairman of the board.
:32:02
Frenchy makes the best cookies in the
world. We're very proud of her cookies.
:32:06
What are your duties
as chairman of the board?
:32:08
The board meets once or twice a week,
and we take up important issues.
:32:13
- Issues?
- Yeah. Facts, problems.
:32:15
Things like that.
Normal stuff.
:32:17
What kind of problems does an overnight
success like Sunset Farms face?
:32:21
What kind of problems? Last week the
toilet on the fourth floor wouldn't flush.
:32:25
It flushed, but the water
kept coming to the top.
:32:28
So the board voted
on getting a plumber.
:32:31
One of the architects of Sunset Farms's
unorthodox marketing strategy...
:32:35
...is the head of advertising, Denny
Doyle, a former truck driver.
:32:40
Was it you who came up with
the idea to advertise baked goods...
:32:43
...in Playboy, Penthouse
and Hustler Magazine?
:32:45
I figured if a guy's staring
at a naked piece of tail...
:32:49
...and he sees the breasts and legs,
he's gonna start to salivate.
:32:52
It's human nature.
So if he's salivating...
:32:54
...he turns the page and
comes across a picture of, say,
:32:57
...our pistachio cream cookies.
:32:59
He thinks maybe that's why
he's drooling. You understand?