:32:00
Like Tommy Walker,
the chairman of the board.
:32:02
Frenchy makes the best cookies in the
world. We're very proud of her cookies.
:32:06
What are your duties
as chairman of the board?
:32:08
The board meets once or twice a week,
and we take up important issues.
:32:13
- Issues?
- Yeah. Facts, problems.
:32:15
Things like that.
Normal stuff.
:32:17
What kind of problems does an overnight
success like Sunset Farms face?
:32:21
What kind of problems? Last week the
toilet on the fourth floor wouldn't flush.
:32:25
It flushed, but the water
kept coming to the top.
:32:28
So the board voted
on getting a plumber.
:32:31
One of the architects of Sunset Farms's
unorthodox marketing strategy...
:32:35
...is the head of advertising, Denny
Doyle, a former truck driver.
:32:40
Was it you who came up with
the idea to advertise baked goods...
:32:43
...in Playboy, Penthouse
and Hustler Magazine?
:32:45
I figured if a guy's staring
at a naked piece of tail...
:32:49
...and he sees the breasts and legs,
he's gonna start to salivate.
:32:52
It's human nature.
So if he's salivating...
:32:54
...he turns the page and
comes across a picture of, say,
:32:57
...our pistachio cream cookies.
:32:59
He thinks maybe that's why
he's drooling. You understand?
:33:02
It's psychology.
It's science.
:33:04
It's like Pablo's Theory, you know,
with the dog when he feeds him?
:33:08
- Pablo?
- Pablo, with the dogs.
:33:11
Then there's ex-police
officer Ken Deloach...
:33:13
...vicepresident
in charge of distribution.
:33:16
And Ben Jamin Borkowski, vicepresident
in charge of plant safety.
:33:20
First thing I did was make sure
the building was fireproof.
:33:24
And lest they be accused
of being a mostly male club...
:33:27
May Sloan is in charge of public
relations and also physical therapy.
:33:32
I understand
public relations.
:33:34
But physical therapy?
:33:36
All the chocolate chips
are put in the cookies by hand.
:33:40
And that's really hard on the back
and leg muscles. I do deep massage.
:33:45
By the way,
she's also a vice president.
:33:48
So there you have it. A brief glimpse
into a corporate culture...
:33:51
...that has industry leaders and management
analysts all over the country...
:33:55
...scratching their heads, trying to figure
out what Sunset Farms might try next.