:00:19
Let me try and clarifysome of this for you.
:00:22
Best Company Supermarkets...
:00:24
are not interestedin selling wholesome foods.
:00:27
They are not worriedabout the nation's health.
:00:30
What is concerning themis that the nation...
:00:33
appears to be gettingworried about its health.
:00:35
And that is what'sworrying Best Co.,
:00:38
because Best Co. Wants to go onselling them what it always has,
:00:42
i.e., white breads,baked beans, canned foods...
:00:47
and that fat-squirtinglittle heart attack...
:00:50
traditionally knownas the British sausage.
:00:54
So how can wehelp them with that?
:00:57
Clearly, we are lookingfor a label.
:01:01
We need a labelbrimming with health.
:01:04
And everything from a nosh potto a white sliced...
:01:07
will wear one with pride.
:01:10
I'm aware of the difficultiesof coming to terms with this.
:01:13
It must be appreciatedfrom the beginning...
:01:16
that even the nosh potmust be low in something.
:01:20
And if it isn't, it must be highin something else.
:01:23
And that is itshealth-giving ingredient...
:01:27
we will sell.
:01:29
Which brings meto my final question:
:01:32
Who are we tryingto sell this to?
:01:34
Answer: We are tryingto sell this...
:01:37
to the archetypalaverage housewife,
:01:39
she who fills her basket.
:01:42
What you have hereis a 22-year-old pretty girl.
:01:45
What you need is a taut slob,
:01:48
something on foot deodorizersin a brassiere.
:01:51
I'm not quitesure we can go along with that.
:01:54
If you look atthe market research...
:01:56
I don't need to lookat the market research.
:01:59
I've lived with 13-and-a-halfmillion housewives for 15 years.
prev.